You only get one chance to make a first impression, especially within the exploding legal cannabis industry where you can't afford to fall to the back of the pack. Well-funded new players are entering the industry every day, so your brand has to be strong right out of the gate.
I know a thing or two about building brands at the highest level. During 8 years at NIKE I was fortunate enough to be a key designer in the creation of the Denver Broncos brand identity along with the Florida State Seminoles, University of Oregon Ducks, Portland State Vikings, New York Giants, Team Jordan, Tiger Woods Apparel, NIKE Basketball and others.
After 8 years at NIKE, I left and moved back to my hometown of Boulder, Colorado to take care of my mom who suffers from Multiple Sclerosis. I began growing cannabis to help her, but really it was the beginning of a new career in the cannabis industry.